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Job Details

Primary Location:

Bangalore, KA IN



Job Level:

Individual Contributor

Education Level:

Bachelor's Degree (±16 years)

Job ID:


Job Description

Analyst/Sr Analyst - Digital Analytics

BU Overview
Business Analytics & Research (BA&R), a part of FMR India, is a consulting and insights team that enables business leaders at Fidelity Investments to make informed decisions. The team uses a combination of business & investment research, advanced analytics and decision sciences to solve business problems at the operational, tactical and strategic level.  The group has a high focus on leveraging big data and technology to facilitate critical decisions, and is in the process of setting-up a first of its kind big data lab in India. The group houses top talent, with over three-fourths of the associates having a post graduate degree or PhD. The group provides a unique exposure to the financial services industry spanning workplace investing, retail investing, institutional investing, asset management and private equity.
Role Description:
  • Support the analytic needs of the business unit by analysing web traffic using clickstream tools such as Omniture and produce reports relating to outcomes
  • Conduct deep dive analysis of web usage data to answer strategic questions and build effective and elegant PowerPoint presentations / Excel reports to convey the same
  • Ability to effectively present analysis and insights to varying audiences in person and over call
  • Create dashboards (static and interactive) by pulling data from different data sources for presentations to senior management team
  • Develop a cross channel marketing perspective and deliver analysis for cross channel initiatives
  • Help drive core insights from the data to suggest, create and execute plans to drive improvements to the digital experience
  • The analysts will focus on website and support decision making. He/She may also work with the technical team to identify gaps and improve the data capture strategy. He/She can also help ensure that best practices in metrics and decision making are being exposed to the BU management and core website decision makers.
Candidate Description
  • Strong analytical skills providing insights as well as recommendations for changes convincing decision makers of business benefits of the proposed solutions
  • Flair for quantitative data analyses and interpretation and ability to process data to draw insights, answering “so what” questions about data
  • High degree of pro-activeness in analysing customer behaviour using available data to influence changes on the website
  • Excellent written and verbal communication skills with specific focus on “persuasive, influencing” communication style
Behavioural Attributes
  • Strong inter-personal skills to help collaborate across teams
  • Logical thinking and ability to sift through data to identify insights
  • Attention to detail

Education and Experience

  • MBA/MA Economics or equivalent qualifications from premier schools
  •  2-7 years of experience in web measurement or strategic customer analysis area required
  • Experience on clickstream analytics tool like Adobe SiteCatalyst / Insights / Discover, strategic and statistical analysis tools like SAS and interactive dashboard tool like Tableau / QlikView preferred
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