Lead – Analytics and Insights

Bangalore, Karnataka

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Job Description:

Job Tittle – Lead – Analytics and Insights

 The Purpose of This Role

This role is within the Personal Investing business unit, called Customer Knowledge and Strategic Insights (CKSI). The MMA team supports the PI marketing organization across various channels; owned & paid media and campaign management; with decision driving analytics. As a part of the team, the associate will have the opportunity to inform strategy and direction of the business through sound data analytics

The Value You Deliver

  • As a member of this team you will engage with business stakeholders across marketing organization to provide analytical insights that help inform media strategy and influence decisions

  • You will partner with stakeholders to design and develop measurement plans and learning agendas for evaluating efficiency and effectiveness of marketing initiatives

  • You will provide actionable insights on business issues by conducting exploratory analysis, integrating customer, digital and onsite and offsite marketing data

  • You will work on building scalable capabilities which will help marketing organization measure a variety of KPIs faster

  • You will design and package your recommendations, backed by storytelling, logical reasoning and strong data insights and present the same to partners and stakeholders.

The Skills that are Key to this role

Technical / Behavioral

  • Total years of analytics experience – 5 to 8 years of strong analytics experience

  • Experience in extracting, organizing and analyzing customer level data and derive actionable insights

  • Strong analytical skills, ability to draw out insights, answer the ‘so-what’ & ‘what-if’ and propose actionable recommendations

  • Sound knowledge of statistical techniques like A/B testing, correlation, regression etc.

  • Hands on experience with tools like SQL, SAS, R, Python, Adobe Analytics/Google Analytic

  • Strong Problem solving and critical thinking – ability to sift through data to identify crisp insights

  • Strong communication and interpersonal skills as they will be interacting extensively with senior management

  • Effective presentation and story boarding skills with exposure to executive level presentations

  • Strong work ethic in terms of time management and project ownership / accountability

The Skills that are Good to Have for this role

  • Marketing analytics experience from financial domain preferred

  • Experience with owned media channels such as Email Campaign or, website content measurement with good exposure to incremental measurement using statistical analysis

  • Experience on analyzing user journeys, pathing on website along with A/B test measurement

  • Hands on experience working on clickstream data on AWS or Hadoop environment

  • Experience with visualization tools like Qlik

How Your Work Impacts the Organization

As a part of the MMA team, your work will inform and guide the marketing initiatives that are transforming the way our retail customers and prospects become aware and engage with Fidelity. Your work will also drive greater efficiencies through optimization of marketing efforts across many channels, enabling the business to reach the right person at the right time and the right place.

The Expertise We’re Looking For

  • Masters in statistics/economics/management/operations research from a top tiered university

  • Relevant analytics experience

Location : Bangalore – EGL

Certifications:

Company Overview

At Fidelity, we are focused on making our financial expertise broadly accessible and effective in helping people live the lives they want. We are a privately held company that places a high degree of value in creating and nurturing a work environment that attracts the best talent and reflects our commitment to our associates. We are proud of our diverse and inclusive workplace where we respect and value our associates for their unique perspectives and experiences. Fidelity India has been the Global Inhouse Center of Fidelity Investments since 2003 with offices in Bangalore and Chennai. For information about working at Fidelity, visit India.Fidelity.com.

Fidelity Investments is an equal opportunity employer.

Benefits Developed for You

From the little things that make every day better to those big-picture, life-changing tools. That’s exactly what you’ll get at Fidelity. We have an amazing package of benefits and programs designed to help you thrive both at and outside of work.

Insurance

Affordable and accessible healthcare benefits for you and your loved ones.

  • Coverage of up to INR 300,000 for you along with your spouse/partner, with additional top-up options available
  • Insurance covers for parents/in-laws made available at subsidized costs
  • Personal accident insurance cover of six times your annual basic salary
  • Life insurance cover of eight times your annual basic salary

Wellness

We invest in nurturing healthy habits and promoting overall wellness of our associates through three pillars – Physical, Emotional, and Financial wellness.

Parenting

To help you through the exciting yet demanding times of parenthood, avail of time off and other benefits such as childcare allowance and access to daycare.

Transport

You will have access to free transport services to and from work, subject to residing within our pre-defined boundary limits

Retirement

Finally, like the icing on the cake, we offer benefits that will help you contribute to and invest towards your retirement.

  • National Pension System (NPS) offered at Fidelity:
    • At Grade 6 and below, Fidelity will match your NPS contribution up to 5% of your basic salary
    • At Grade 7 and above, Fidelity contributes 10% of your basic salary towards NPS as part of your compensation structure
  • Avail of other statutory benefits such as EPF, VPF and Gratuity

Read more about our Benefits program.

Committed to Continuous Learning

At Fidelity, we are constantly adapting to the changing needs of our customers, new technologies, and better ways of working. And we empower our associates to do the same, with an emphasis on developing skills that will help propel you forward in your career while being able to make an impact for Fidelity’s customers around the world.

We offer a wide range of options including online, in-person, and mentor driven solutions – as well as learning days and job shadow opportunities to expose you to new elements of our business to broaden your experience.

Ongoing Opportunities for Growth

  • Free access to thousands of online training resources
  • Internal clubs focused on trending topics and associate interests
  • Ability to pursue online or in-person technical certifications

Read more about our Learning & Development program.

Connected to Our Communities

At every level of our organization, you’ll find people who are committed to doing their part to make the world a better place. We host events and conduct volunteering activities, encouraging associates across the organization to get involved and make an impact on the lives of people in the communities where we live and work.

Fidelity Cares

  • Through our community relations program, we provide associates with several opportunities to actively volunteer and create an impact
  • Host numerous company-wide volunteering and awareness events.
  • Partner with a number of not-for-profit organizations to benefit our local communities

Year-Round Volunteer Opportunities

  • Partner with schools and our not-for-profit organizations on financial literacy programs, career counselling, and online tutoring for students
  • Teach employability skills to youth from low-income backgrounds, and conduct mock interviews to prepare them for corporate jobs
  • Create joyful learning experiences for primary school children through the ‘Art in Education’ program
  • Plant urban mini forests and participate in local cleanup efforts

Read more about our Fidelity Cares community relations program..

Job Description:

Job Tittle – Lead – Analytics and Insights

 The Purpose of This Role

This role is within the Personal Investing business unit, called Customer Knowledge and Strategic Insights (CKSI). The MMA team supports the PI marketing organization across various channels; owned & paid media and campaign management; with decision driving analytics. As a part of the team, the associate will have the opportunity to inform strategy and direction of the business through sound data analytics

The Value You Deliver

  • As a member of this team you will engage with business stakeholders across marketing organization to provide analytical insights that help inform media strategy and influence decisions

  • You will partner with stakeholders to design and develop measurement plans and learning agendas for evaluating efficiency and effectiveness of marketing initiatives

  • You will provide actionable insights on business issues by conducting exploratory analysis, integrating customer, digital and onsite and offsite marketing data

  • You will work on building scalable capabilities which will help marketing organization measure a variety of KPIs faster

  • You will design and package your recommendations, backed by storytelling, logical reasoning and strong data insights and present the same to partners and stakeholders.

The Skills that are Key to this role

Technical / Behavioral

  • Total years of analytics experience – 5 to 8 years of strong analytics experience

  • Experience in extracting, organizing and analyzing customer level data and derive actionable insights

  • Strong analytical skills, ability to draw out insights, answer the ‘so-what’ & ‘what-if’ and propose actionable recommendations

  • Sound knowledge of statistical techniques like A/B testing, correlation, regression etc.

  • Hands on experience with tools like SQL, SAS, R, Python, Adobe Analytics/Google Analytic

  • Strong Problem solving and critical thinking – ability to sift through data to identify crisp insights

  • Strong communication and interpersonal skills as they will be interacting extensively with senior management

  • Effective presentation and story boarding skills with exposure to executive level presentations

  • Strong work ethic in terms of time management and project ownership / accountability

The Skills that are Good to Have for this role

  • Marketing analytics experience from financial domain preferred

  • Experience with owned media channels such as Email Campaign or, website content measurement with good exposure to incremental measurement using statistical analysis

  • Experience on analyzing user journeys, pathing on website along with A/B test measurement

  • Hands on experience working on clickstream data on AWS or Hadoop environment

  • Experience with visualization tools like Qlik

How Your Work Impacts the Organization

As a part of the MMA team, your work will inform and guide the marketing initiatives that are transforming the way our retail customers and prospects become aware and engage with Fidelity. Your work will also drive greater efficiencies through optimization of marketing efforts across many channels, enabling the business to reach the right person at the right time and the right place.

The Expertise We’re Looking For

  • Masters in statistics/economics/management/op